Outrider Dogs

About

Outrider Dogs is an organization dedicated to wayward and abandoned dogs. They take in both puppies with a bright future and older doggos who have been given up due to behavior issues and are in need of a second chance.

Client

Ben Garson, Owner of Outrider Dogs

Service

Logo / Branding Suite

Logo

Inspired by traditional motorcycle gang imagery and rugged bad-dog vibes, we created a logo that embodied the possible mentality of these lost pups. We also wanted to create something that was bold and could be easily applied to shirts and other swag so that their mission could be easily spread by word of mouth. Two versions of the logo were created with the black background version being the main logo and an inverse created to use for more subtle occasions.

Branding Suite

To ensure Outrider Dogs could start off on the right paw, we designed business cards and a small handout flyer so they could have a consistent brand and pieces that could be reused for a long time before needing to be updated.